Ramp up your newsletter to build a strong business To survive in business, you’ve got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I’ve found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours.

Hey! It’s good news! What sets your newsletter apart from all the other stuff that comes across your clients threshold everyday is that a newsletter is perceived as good news. Think about it, the stuff in the newspaper is general pretty dismal. The rest of the stuff in the mail is either advertisements or bills. Take advantage of that perception of your newsletter being something good.

Please don’t insult your clients’ intelligence by cloaking a hard sell as a newsletter. Marketing surveys across the country have shown that newsletters are very well-received and the best way to stay in touch with your clientele. Make your message, and your practice, stand above the rest by making each issue interesting and informative.

More education equals more work for you Your clients probably have very little idea what all you do. Your newsletter is the perfect forum to raise their understanding and appreciation of the advantages of your services. By just elevating their awareness of the scope of your expertise, your laying the ground work for future business.

There’s another added benefit that bares mentioning. When your clients know more about what you do, they talk about it to their friends. A personal referral is ten times more valuable than someone that responds to an ad. They’re already prescreened and warmed up for you.The other plus of this educational approach to your newsletter is that it reminds your clients that they need your services. With so many distractions in our world today, things that are important tend to slip into the background. Each issue you send gently reminds them of the importance of your services

.Just because I said that you shouldn’t use your newsletter for a hard sell doesn’t mean that you shouldn’t use it for promoting gift certificates or special offers or rewards for referring new business. It’s the perfect place to unveil new services.

Above all else - reflect professionalism Never forget that your newsletter acts as your representative to all that see it. People who may have never met you personally will make judgments about your services solely by what they think of your newsletter.

Each issue may get saved and passed onto friends and associates. These are introductions to you services. They must make a high-quality presentation. Take some time to get the look and feel right. If you’re using a word processing program, for example, to produce your newsletter, you’re really selling yourself short. That may have worked all right 15 years ago, but in today’s reality it’s just not going to give you a professional looking piece. Of course, since I run a newsletter design service, I’m going to tell you to seek out the services of a professional - but that would be a sort of hard sell. At least, collect some examples of newsletters that you like and use them as guides.

The number one problem most people have when doing their own newsletter is to stress over content and then put too much into each issue. A good rule of thumb for a standard 4-page newsletter is three articles of 500 - 700 words. Be sure to work in some higher quality graphics to break up the text. Never, never, never use graphics that you’ve down loaded from the web. Their resolution is much too low to be of any worth in print. They’ll just make your newsletter look tacky and low end.

Make the commitment When you send your newsletter consistently, it communicates to your clients that you’re professional. You’re establishing a presence and it says that you plan on being there for them in the future. This is guaranteed to help you build a stronger business that’s not overly affected by outside economic factors.

This article was written by Barbara Saunders, owner of Newsletter Associates, a complete newsletter service helping companies and organizations build their relationships to fuel their business. For more information, visit www.newsletters-inc.com. (c) 2004 Barbara Saunders. All right reserved.

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CHEMISTRY what is it,and do we really need it?

CHEMISTRY-Just the mention of this term conjures up powerful feelings and images for anyone who has ever been in or seeking a love relationship. It is often described as a feeling that leaves you breathless, excited and weak in the knees. Palms sweat, the heart races and the body tingles with nervous anticipation,Wow!

It is believed by virtually everyone that true love cannot exist without chemistry. Therefore, the conclusion most would-be lovers come to is that if they experience these intense feelings towards someone, they have the basis for an ideal and lasting relationship.

Right? well it definitley helps to assist the bonding process, but, for this definition of chemistry it is only limited to one’s physical response to another person. It lacks an entire dimension that resides in our values, beliefs, personalities,social and family background and worldview.

In order to know you have the right connection with a potential (or existing) partner, it’s important to have a basic knowledge of what real chemistry consists of, instead of embracing only the myths that surround it. This can be difficult to do. This intense, physical passion is the stuff that Oscar winning movies and best-selling books are made of. So, although as intoxicating as sipping champagne…take a step back for a minute and see if you recognize yourself in the following.

Sex is great. You have such strong physical chemistry, it’s almost like an addiction. You long to see your love interest as frequently as possible, when you are apart your mind is full of them, how they smell, the feel of their skin, how you feel when you make love…. and a deep longing to be with them as much as you can. It is literally like being intoxicated, in fact you are, with PEA!

These vignettes are great examples of how physical chemistry can be mistaken for the real thing. The attraction on one level is so strong, you believe that the relationship has the right elements to grow into a happy and satisfying partnership, all that you are feeling are physical symptoms - What you need for this to grow is a common ground of values, beliefs and goals. Once you have established all these elements then you have the ultimate foundation in which to build your relationship upon.

Physical attraction (or lust) generally begins during our first contact with someone, although on occasions it can grow, how often have you heard two people meet, they didn’t like each other, then at a later date they meet again and find themselves falling for each other.

Chemistry - can it DEVELOP over time ? YES, but you do need some pull from the very beginning. Chemistry is about our sub-conscious blue print we have formed over many years stemming from childhood. Our first emotional bonding experiences with our opposite sex parent will remain imprinted on our minds, to our surroundings and the relationships formed throughout our lives, hence some people are attracted to particular types of partners, this will almost certainly be down to a long history of forming strong bonds with those kind of people.

The chemical that results from this attraction (and intensifies it) is phenylethylamine - or PEA. It is a naturally occurring substance in the brain,and within a matter of seconds it kicks in to action on first meeting,providing after the initial photo blue print of that person meets and matches all our conscious and sub-conscious requirements..

Essentially, it is a natural amphetamine. It stimulates us and increases both physical and emotional energy. The attraction causes us to produce more PEA, which results in those dizzying feelings associated with romantic love. Another substance that is released by PEA is dopamine. This chemical increases a desire to be physically close and intimately connected.

When these chemicals are being secreted in larger doses, they send signals from the brain to the other organs of the body. If you wonder why you or someone is attracted to the “wrong” person, it may be because you are high on the physical response to these substances, which overwhelm your ability to use your head and exercise “good judgment and common sense”.

“Spiritual affinity” develops over time with repeated contact. When these feelings begin to emerge, the brain produces endorphins. These are more like morphine and result in an increased sense of calm that reduces anxiety and helps to build attachment. Generally speaking, all “soul mate relationships” require at least some measure of each of these. The important thing to remember is that they come in stages, which is not to say that the physical attraction passes as one moves into a deeper connection. However, it changes. We cannot sustain those intense emotions as we travel down the road to commitment and a shared life. Although, in healthy relationships those moments of intensity can and do occur for brief intervals at intermittent times. Remember not to confuse great sex or deep friendship with romantic love. Instead, look for a measure of both of these in your feelings for another. For then you have the ingredients that lasting love is made from.

Reasons why we want to fall in love…

Because that experience makes us feel completely alive, where every sense is heightened, and every emotion is magnified. Our everyday reality is shattered and we are flying into the heavens. It may only last a moment, an hour, or an afternoon, but that doesn’t diminish its value, because we are left with memories that we treasure for the rest of our lives..

Good Luck!

Jill Rhodes-Harvey

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A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.

1) Define Your Audience — Who are you publishing for? Clients (customers) - present, past and prospective? Employees? Your audience will define your content.

2) Set Objectives — Create a solid foundation for your newsletter by writing down what you want to achieve.

3) Plan Content — What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can make changes along the way.

4) Establish a Budget — Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs.

5) Decide On a Schedule — Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership.

6) Select a Name — Your “baby” needs a name. Choose something simple and relevant.

7) Develop a Design — Determine format and length. Then select a simple design - and stick with it.

Assign the Task of Writing — Designate a good writer, editor and proofreader - people who’ll respect your deadlines and tone.

9) Build Your Audience With Promotion — There are lots of ways to build internal or external readership. Use them.

10)Keep It Going — Plan ahead. Maintain your schedule. Be disciplined.

Don’t be afraid to call in help if you need it. Once you start the newsletter habit, it’s important to stick with it.

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In Disguise - “One Woman’s Story”

It depicts a White woman growing up in a predominately black neighborhoood for almost 20 years, never knowing her true identity until the age of 30 was revealed by her ancestors, that she was black. Her identity was hidden for years. How could she not know you might ask? She was adopted at birth, blind & mute. How come noone told her for so long is the question (plot maybe). Being treated with disrespect, no dignity, no pride, it was not until her heritage was revealed did she begin to understand why…… At the age of 36 an amazing surgical procedure enabled her to recover her eyesight and later began retracing her roots… All the years she experienced first hand of what it was like to be treated unfair, with cruelty, racialism and prejudice and above all what it was like to be BLACK and LIVING a lie.

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Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas…

#1. Provide Information about Your Customers

The more familiar your employees are with your customers, the more successful your company will be. So it’s very important that you provide them with enough information about your prospects.

#2. Explain How to Sell Your Products

Share effective tips and techniques to sell your products and services. The more your employees know about selling techniques, the more sales you will make.

#3. Explain Your Company Goals

Every company has some important goals. You can explain your goals, why they are so important, and how your employees can help the company achieve them.

#4. Welcome New Employees

You might have new employees joining your company. Extending a warm welcome message to them makes them work more passionately and with more energy.

#5. Answer Frequently Asked Questions

Your employees might ask you some certain questions frequently. You can save a lot of time by answering them in your employee newsletter.

#6. Deal with Common Complaints

#7. Capture Employee Ideas

You can use surveys in your employee newsletter to capture their ideas. Your employees may have creative ideas that will help you increase your profits (e.g. how to improve your products or customer service).

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It makes no difference if you live in Mesquite Texas or in Gatlinburg Tennessee a honest online check up will unbosom you often a lot of discommode. At this present you can suss out rates quickly online and realize if there are other sneaky conditions you should be aware of. A merchant bank in Orland Park Illinois or so may have a total completely different actual interest rate for a 5000 dollar money loan then a bank in Hutchinson Kansas and that makes a huge clear difference in your weekly pay backs. That’s the reason why now you need to check and project if you can have a loan at a upright percent rate of interest. Check up to see if the moneylender who is willing to give you a credit loan is estimable. 11.9 percent rate may come along so clean but will it stay unalterable after you’re going to pay for your deferred payment. You should be saucy today to investigate if you have a nice offer or if you don’t with the moneylender that offers you a money loan.

The Dutch translation says: Woon je in Pekela of Bergen en hebt u BKR codering. Lenen met zonder BKR registratie is nog nooit zo eenvoudig geweest. Haal snel een nieuwe auto met negatieve bkr regsitratie met lenen, 148888 euro is altijd mogelijk om te financieren. Van Weert tot Roerdalen, geld lenen met zonder BKR gaat hier altijd.

Lots of of the moneylenders wil show you a loan rate that is looking good but doesn’t feel advantageously or so after some time.

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A powerful innovation, known as RSS or really simple syndication, is destined to revolutionize the way ezines are delivered to their subscribers.

In fact, Microsoft’s plans to add RSS to the new version of their Internet Explorer and Longhorn operating system means that RSS will become mainstream very soon.

How can publishing your ezine in RSS profit you?

By using RSS to publish your ezine, you’ll be able to completely bypass the email filters that cause many ezines to lose their profitability.

You’ll also be able to have complete control over your ezine’s content, making your messages much more effective because you won’t have to worry about your ezine getting blocked.

In addition, you’ll never lose subscribers due to them changing email addresses.

As long as your readers continue to subscribe to your feed, they’ll continue to get your RSS ezine, regardless of which email they use.

Now, the key to creating a successful RSS ezine is providing your readers with valuable content.

First and foremost, your readers are going to want useful, informative content from you, and by giving them what they want, you’ll be on your way to:

a)more sales of your products b)more commissions when you recommend your affiliate programs, and c)more repeat ad sales, because you’ll have a very responsive subscriber base.

An excellent way for you to add your own winning content to your ezine is to write articles on the topic your ezine covers.

Through your articles you’ll be able to:

- build up your reader’s trust in you. - increase your status as an expert in your field. - add your own unique voice and style to your ezine. - successfully promote your business through your resource box at the end of all your articles.

In addition to writing your own articles, you can ask your readers to send you their articles, or you could publish “free to reprint” articles in your ezine.

Some article writers also make their articles available to their affiliates to earn commissions.

You simply join their affiliate program and then publish their articles with your affiliate link in the resource box.

By doing this, you’ll be able to easily increase your commissions.

And if you have an affiliate program, you can also use this strategy to get more new affiliates that will successfully promote your products and add to your bottom line.

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Celebrating a Special Occasion with Jewelry

Nothing more personal than our response to color. Color is the new language of passion, and nothing captures it better than distinctively styled jewelry.
Leave her speechless with our brilliant colorless and fancy colored diamond or bold brilliant gemstone jewelry styles.

Engagement and Wedding Rings, The Buying Guide

Engagement Rings and Wedding Rings through the Ages

“With this ring, I thee wed.”

These are the words a woman and a man will say to each other, and the words that you will also be saying one day soon. These rings have been a symbol of your love and commitment to each other and of your hopes and dreams for the future.

To acquire gems and create distinctive rings in which to set them, the purchase of your engagement and wedding rings is one of the most significant purchases you’ll ever make, both financially and emotionally. No other single piece of jewelry will ever be as important. No matter how successful you become, no matter how magnificent other jewelry purchases might be, nothing carries with it the same excitement and magic.

But today’s couple have many more choices than did couples in earlier generations. To begin with, there are more jewelers than before; each anxious for your business, and more internet vendors and auction sites. These are more gemstones from which to make a selection, and a wider, and a wider range of sizes, shapes, qualities, and prices.

The Romance of the ring

The romantic traditions associated with rings, especially those containing diamonds and precious gems, resound throughout history. In fact evidence of the engagement tradition dates back as far as the caveman. The Pharaohs of Egypt, however, are credited with being the first to use a ring in the form of a circular band as a symbol of eternity. The Egyptians regarded the circle, a shape that has no beginning and no end, as heavenly reminder that life, happiness, and love have no beginning and no end.

By Roman times, it was an established tradition to give a ring, a symbol of the cycle of life and eternity, as a public pledge that the marriage contract between a man and woman would be honored. These early rings were made of iron, according to the accounts of Roman historians. Gold was introduced some times in the second century A. D. Soon, the Christian adopted the custom, and the ring became an integral part of the marriage service.

It was not long before the symbolism of circular ring was further enhanced by the addition of gems. By medieval days, wealthy citizens were married with gem-set rings; diamonds, colored gems, and diamonds combined with colored gems became fashion. Colored gems were often used because it was the color of the heart. Sapphire was also popular since it was the color of the heavens. Other colored gems believed to hold certain magical properties also become popular choices for betrothal rings.

Diamond held a particularly regal position at this time. It was one of the rarest and costliest of gems. And it was prized above other gems for marriage because of the unique properties described below, and the, many special powers attributed to it. While reserved for only the most privileged, it became the choice for those fortunate enough; or powerful enough, to acquire one.

The Allure of Diamond

Diamond, nature’s hardest substance; uniquely able to resist both fire and steel, and therefore all of man’s early efforts to alter it; epitomized unyielding power and invincible strength. It seemed truly indestructible. What more natural symbol for the marriage covenant, and for the edict “what God has Joined Together, Let No Man Put Asunder.” If the many properties of diamond and its indestructibility were in fact transferred to the wearer, a marriage sealed with the diamond would certainly last forever.

Indeed, throughout history, the diamond has been one of the most coveted gems. Uncut diamonds have appeared in the crowns of kings and queens all through the ages. Legends of the diamond’s mythical properties have been passed along for centuries.

In India, where diamonds were first discovered hundreds years before Christ the diamond was valued even more for its strength and magic than for its great beauty. The diamond was thought to protect its wearer from snakes, fire, poison, illness, thieves, and all the combined forces of evil. It was a favorite choice for rings given in love, some of which date back to earliest Indian history.

As the gemstone of the Zodiac House of Aries, symbolized by the Ram, the diamond was believed by ancient astrologers to be powerful for people born under the planet Mars. They thought the diamond could provide fortitude, strength of mind, and continuous love in marriage, as well as ward off witchcraft, poisons, and nightmares.

Each culture has prized the diamond for its unique properties. The Roman believed a diamond worn against the skin of their left arm would help them remain brave and daring in battle and give them strength over their enemies. An ancient passage reads: “He who carries a diamond on the left side shall be hardy and manly; it will guard him from accidents to the limbs; but nevertheless a good diamond will lose its power and virtue if worn by one who is incontinent, or drunken.” Another Roman practice was to set diamonds in fine steel that would then serve as a charm against insanity.

The word diamond derives from the Greek “adamas,” meaning “the unconquerable”; its Latin equivalent is “diamas.” The diamond has a long extensive history in books of importance to mankind, with the earliest references occurring in the Bible, Book of Exodus. Here, in describing the details of the tabernacle and its furnishings, a description is given of the High Priest’s breastplate: “And the second row shall be an emerald, a sapphire, and a diamond.” It was believed that the diamond worn by the Jewish High Priest had special powers to prove innocence or guilt; if the accused was guilty, the stone grew dim; if innocent, it shone more brilliantly than ever! Thus diamonds came to be associated with innocence, justice, faith, and strength. early Christian also endowed the diamond with special powers, believing it to be antidote against both moral and physical evil.

Hindus classed diamonds according to the four castes of their social strata: The Brahmin diamond (colorless) gave power, friends, riches, and good luck; the Kshatriya (brow/champagne) prevented old age; Vaisya (the color of a “kodali flower”) brought success; and Sudra (a diamond with the sheen of a polished blade, probably gray or black) brought all types of good fortune. Red and yellow diamonds were exclusively royal gems, for kings alone. The Chinese treasured the diamond as an engraving tool, while the Italians trusted it to protect against poison.

Through the ages, diamonds have been associated with almost everything from sleepwalking to producing invincibility and spiritual ecstasy. In the 1500s it was believed that diamond would enhance the love of a husband for his wife. To dream of diamonds was considered symbolic of success, wealth, happiness, and victory. Even sexual power has been strongly attributed to the diamond. There is a catch, however, to the powers associated with it; some believe that one must find the diamond “naturally” to experience its magic, that it loses its powers if acquired by purchase. However, when offered as apledge of love or friendship, it powers return!

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Over the past five years, I’ve changed the way I buy and give gifts. Once upon a time, I bought ‘needed’ gifts. I then progressed to ’should have’ gifts. Then I gave ‘you get it any way’ gifts. All of this obviously came from my theory about what others needed, wanted, or had to have no matter what.

I’m past all these internal theories related to gift giving. I now look for gifts ‘from the heart’. I’ve found that it is such a beautiful thing to find a special charm to add to the lovely gold charm bracelet I gave my daughter several years ago. I’m adding charms that tell a story of our lives together.

Last year I decided to add these mementos in a special gift basket that I make for each of my children and my niece. I found lovely gold charms created by a craftsman who only sells them at fairs. He takes gold coins, actual coins from other countries, and cuts them into beautiful patterns. Since I appreciated his gold coins, as well as, the jewelry he made with diamonds, he spent some time talking to me describing his craft.

He actually agreed to make me several more pieces. I was truly appreciative since he does not do orders. He is a one of a kind craftsman who willingly shared his time and artistry with gold with me. These beautiful gold coins were a wonderful addition to last year’s gift basket.

I have not found the ‘perfect I Love You’ gift for this year but I’m sure I will.

Nancy Woodward is an Accountant and Real Estate Professional affiliated with ‘The Dream Team’. Visit her online giftbasketresearch.com/giftbasket/”>GiftsinBaskets and alsogoldjewerlyinfosite.com/goldjewelry/”>GoldJewelry

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Surprising your girlfriend with a beautiful diamond ring is a moment both of you will cherish your entire life. A once in a lifetime occasion, buying a diamond ring should be done carefully as your fiancée will wear it everyday, showing it off to her friends and family members, flaunting your love.

The market is flooded with numerous jewelers and shops claiming to sell the most authentic and beautiful diamonds there are. To make the right choice from the plethora of designs and variety can indeed be a confusing task. It would do you good to be aware of some basic tips on buying diamond jewelry before you buy one for your girlfriend. The ‘four c’s’, color, cut, clarity and carat, are the deciding factors for a diamond’s purity and value. This king of gems comes in all colors, with white being the purest and costliest. Although it is the hardest stone available, diamond can be cut in a variety of fancy shapes and sizes. The shape and cut determines the shine of the gem.

One should choose the shape of the diamond according to your girlfriend’s personality. If she is dainty– buy a small elegant one; tall and well-buily? go for a large squarish rock. The sparkle of the diamond often holds more importance than the rock’s size. Clarity of the diamond ensures a dazzling shine every time the light passes through the stone. Carat, or the weight of diamond, also contributes to its price and value in the market.

Educating yourself about the ‘four c’s’ will keep you from buying imitations. Even though it is conventional to spend two months salary on your engagement ring, you can buy synthetic diamonds, which will be easier on your wallet. Synthetic diamond has the same physical properties of a real diamond but is more affordable than the real one. Finally, do ask the jeweler to provide a purity certificate, which will serve as a guarantee and later help in insuring your gems.

Diamond Engagement Rings provides detailed information on Diamond Engagement Rings, Platinum Diamond Engagement Rings, Diamond Solitaire Engagement Rings, Antique Diamond Engagement Rings and more. Diamond Engagement Rings is affiliated with Diamond Wedding Rings.

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